ITV4 to screen Probite British Rally Championship in 2024
29 JANUARY 2024 22:50
The Motorsport UK Probite British Rally Championship [BRC] will return to free-to-air terrestrial television in 2024, after signing a multi-year deal with ITV4 and ITVX to broadcast the six-round series across the UK and the Republic of Ireland.
An enhanced media package for the UK’s premier rally championship will include a dedicated one-hour highlights show on ITV4 after each round of the series to be broadcast at prime time with further repeat broadcasts and an end of season round-up programme.
In addition to the groundbreaking prospect, the programme will also enjoy availability on the accompanying online catch-up service ITVX, ensuring the championship action can be enjoyed long after each round ends.
This will offer great coverage for any sponsors we have on board.
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